The internet has revolutionized the real estate business. For a long time sellers could only find out what their home was worth when someone told them or the latest real estate section of the paper came out. Today, sellers can go on Zillow and get a “zestimate.” So when all the information is at your finger tips, why work with a Realtor? Many use the saying, “Would you do your own dental work?” or “Would you self-diagnose chest pains?” Selling property is a major endeavor, with the exception of a few people, working with a professional will save you time and money in the long run.
Sellers, unless you have sold property numerous times and have plenty of time, it is in your best interest to work with a Realtor. I understand many will feel I am biased, but there is much more to selling property than putting an ad on the internet and opening a door.
Marketing is the most important factor in getting your home sold at the best possible price. Realtors have access to a variety of networks and we use them all to showcase a property to get it sold. A couple of examples include an email blast to area Realtors, hosting a broker’s open house, and radius mailers introducing the property. According to a survey by the National Association of Realtors analyzing the latest trends of Buyers and Sellers, 90% of buyers use the internet for their search, which means high quality, professional photos are a must. If the pictures are dark, blurry, of messy rooms, or if the listing does not include photos buyers will move on. Many Realtors know how important good pictures are which is why many real estate offices have a professional photographer on staff.
The showings alone can be incredibly time consuming. Depending on the market your home is in, if there is an influx of properties similar to yours, you will have to accommodate every showing you can get. If you list your property with a Realtor, you will still have to accommodate showings but your Realtor can coordinate everything from multiple showings, open houses, and private showings to better accommodate your schedule and maximize the time allotted.
Finally, since 87% of buyers use agents, if you are going to sell your property on your own, you will only save half a commission since you will most likely need to offer a commission for buyer’s agents to bring their clients to your home. The majority of sellers who sell their property without professional assistance usually have a buyer before selling. But if you do not have a buyer and want to sell your property, consider using a professional. A large percentage of owners who try to sell on their own eventually list with a real estate professional, but what has this delay cost them in terms of lost buyers and time?
Would you like to discuss what The Matthew and Alisa Group offers when we list your property? We would be happy to share our method with you, so you can make an informed decision when it is time to sell.