Tag Archives: staging

Selling Property: Are You Ready?

I have not made any secret about how great the real estate sales market is behaving right now especially if you are selling. Inventory is low and the properties on the market are getting multiple offers and selling over-asking. It is very exciting to be a seller in this market but only if you are ready to sell. So how do you know if you are ready to sell?

1. You have another place to go.

If you are thinking about selling your property and want to put it on the market to see what you can get, what will you do if you actually get an offer? Do you have another neighborhood to which you want to move? Another state? Are you looking for something bigger? Smaller? You do not necessarily have to have another home in escrow, but if you have already moved on mentally, it will be much easier to move on physically.

2. Your current place is no longer suiting your needs.

Is your one bedroom too small for you and your growing family? Or have all the kids moved out and now your large home is too much work? When you look at your current home and only see how it no longer works for your lifestyle, you are ready to move on.

3. You are receptive to advice.

Whether this is the first home your are selling or your seventh, unless you work full time in real estate, you are not an expert. Three reasons define why properties do not sell today and when you are fighting with your Realtor about any of these, you are fighting the real estate sales market.

  • Are You Ready to Sell Your Property?Price – Realtors have to abide by certain ethical guidelines, so if we are telling you the price is too high, we are not secretly trying to get you to lower the price to fit our buyer’s budget. We have done the research, we have listened to the feedback from the buyers and agents. Pricing is the difference between a sold listing and old listing.
  • Staging - This is your home that you have decorated to your taste that you love, we understand and respect this. But if your taste is preventing any buyer from being able to envision it to their taste, it will not sell. It is always a good idea to visit other listings you are competing against and “borrow” some ideas from the ones that show very well
  • Marketing – This is only as good as the Realtor you use. If you don’t want to be bothered  with what needs to be done to market your home to sell, you may not be ready to sell.

4. Timing makes sense.

Many people have held onto their property as an investment and rented it out instead of selling in a down market. In certain areas, rent is high enough to cover the mortgage and then some. However, being a landlord can be more trouble than it’s worth and with tenant laws continuously evolving (such as Boston’s New Inspection Ordinance), it may be worth it to sell now and move on.

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Real Estate Tips to Sell Property: Staging Mistakes to Avoid

The point of staging is to show off a property to its best potential. If you want the best possible price for your property, you have to show it off as though nothing needs to be improved. I have said this in many previous blogs, but it bears repeating: once you decide to sell your property, stop thinking of it as your home and try to see it as a buyer would. Depending on your property and situation, hiring a professional stager may not be an option. If this is the case, go to a few open houses at a variety of price ranges, but see as many as you can in your price range. Take note of how your competition looks and see what you can do improve your property. If there are not many open houses to see, at the very least do not do any of the following.

Showcasing an odd hobby

If you are an avid accordion collector or have an arachnid obsession, there is no place better to show off your passion than in your home. However, if a buyer comes in, they will not be able to look past it. Worst case scenario, a buyer has a phobia with your hobby and will leave regardless of whether your property is otherwise perfect for them.

Competing styles

People are visual creatures. Most people remember what they see more than what they read or hear. If your home is visually overwhelming (an incohesive color scheme, mismatched furniture, etc), it will be a turn off for buyers. Many people have a hard time picturing beyond what is in front of them. You want the buyers eyes to flow over the entire property, from room to room without anything jarring to stop the movement.

Theme rooms

I don’t have a problem with themes. Theme parties, theme costumes, theme drinks, etc. However, if you are selling your property, it maybe a good idea to turn The Miami Room (complete with tanning bed and bar) back into a spare bedroom or office.

Poor Staging will not sell propertyMess for the eyes, ears, and nose

If your property is messy and smells like anything other than baked goods, expect low ball offers. If you don’t think its worth the time to clean thoroughly, buyers will not think its worth the price you are asking.

Hoarding

I think the A&E television series covers the reasons why this is a no-no.

Hiding a mess instead of cleaning and organizing

If you try to stuff all your boxes of paperwork in a closet instead of organizing a filing system, buyers will not be able to see how much storage your property offers. Whether you live in a single family or a condo, storage is a plus for some and a must have for many more. If buyers miss how much storage your property offers, they may move on to something else.

Not bothering

Homes of interior designers and homes that have been done by interior designers can pass without having to be staged prior to listing the home on the real estate sales market. But even then trinkets and personal items that should be put away and excess pieces of furniture can be put into storage. Taking the time to set your property up to show at its best will help get you the best possible price.

As part of the preparation work before listing your home for sale, consult with a professional who can provide an impartial judgement on how to best showcase the property. Whether you consult a Realtor, an interior designer, a stager, or a combination of the three, take their advise to heart without being defensive. Their job is to help you reach your goal of selling a house and the best at doing so are honest with their clients, regardless of how hard their advise is to hear.
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What to Do Today to Sell Property Tomorrow

If you have sold property before, you may be aware that there is more to it than sticking a for sale sign in your yard. According to the a survey by the National Association of Realtors, 90% of buyers begin their search on the internet. Today’s buyers are much more savy about the real estate market than they may have been in the past. If you are planning to sell a house in 2013, you need to know every possible about your home now.

Sell Property Tomorrow, Start Planning Today1) Get all your paperwork in order.

If you have a single family home, find all the paperwork and receipts of work you’ve had done. If you up-dated the heating system, re-pointed the brick work, or had any other repairs or renovation work done, it is important, and buyers will want to know when and what you have had upgraded/repaired. If you are selling your condo, have the condo handbook accessible and start doing your research about the building. To avoid any pricing surprises, find out if there are any planned assessments, how many units are owner occupied, and if there is any commercial interest. If there is a high commercial interest and low owner occupancy (or other factors that might limit a buyer’s ability to secure financing), it will limit your pool of buyers. If the condo is deemed unwarrantable, only buyers who can put down 20-30% down will be able to get a mortgage from a portfolio lender. Any planned assessments you plan to pass on to the potential buyer will certainly be a turn off. If your property has any issues, it will be in your benefit to know beforehand so you can adjust your pricing expectations accordingly.

2) Start staging your home to sell now.

Start getting rid of everything you do not need or want. Two of the most common reasons properties don’t sell in a strong real estate market like this past year are price and a lack of staging. Don’t make the second mistake (or the first by pricing a home higher than the market value). Start seeing your home how you would want to see a home you are planning to buy. Get rid of all clutter and extra furniture. With so many out there who could use a helping hand, now is the perfect time to donate everything that will keep you from selling your property.

3) Talk to a Realtor.

This is a crucial part of the process whether you are buying property or selling property. Talk to a few Realtors. Learn how they would market your home and see if they understand your goals and needs. Some real estate agents are motivated to sell fast and others are motivated to get you the best possible price. Discuss what your plan is, why you are selling, and find someone you are comfortable with and trust to sell your property.

Selling property can be emotional, so it is very important to start the process of separating yourself from your soon-to-be former home. If 2013 spring real estate market is anything like we saw in 2012, you can sell property in as quickly as a day. You should start planning out exactly what your next move is now, so if your property does sell quickly, you know your next step and are excited for it.

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Setting the Stage to Sell Your Home

Staging to sell your propertyOnce you put your home on the market, you have to come to terms with the fact that this will no longer be your home. Once you’ve accepted this, you can start to see it how a buyer would see it. The first step is to get all the clutter out and depersonalize. If you were buying a home, you would want to see a property free of all the previous owners’ personal items. People don’t want to be reminded that they are going through someone else’s home. You want to inspire the buyer with an unassuming canvas, something a buyer can look at and say, “This works, but I can see how I can do a little more.”

Hiring a professional stager is one of the best investments you can make when selling a home. If you are living in the house while it is on the market, a stager can help you by advising how to make the space appeal to a buyer while keeping it functional and livable for you. And if you have moved out and taken your furniture with you, staging a home can give life and warmth to an empty space. Unfortunately buyers do not always have the vision necessary to see themselves in a house. Staging allows them to see a house as their home.

You know your home. You know the time of day where the sun hits a room just right. Highlight the features that makes your home unique. Make sure to capture what makes this home so special and how it can make someone else just as happy to call it home.

Fix or upgrade the features that will turn someone off. Are the fixtures in the bathroom out of date? Change them to something more current. Are the cabinets in the kitchen still white with a wood border? Simply switch them out. Doing those little changes will add value to your home. If a buyer comes in and only sees what they will have to change and the work they will have to do, it can either turn them off completely or cause them of give a lower offer.

Many buyers these days like to come into a property and see little or no work needs to be done. Features like a landscaped garden can seem like a great highlight, until a buyer starts thinking of all the work and money they are going to have to spend to maintain it. Realizing these ahead of time, you can turn what some see as a negative into a positive. Offer helpful tips to show it’s not that difficult to take care of a garden or leave the name of gardeners that can help maintain it.

These are just a few ways to set the stage to sell your home. If you are interested in learning how we can help sell your property, contact the Realtors of Matthew and Alisa Group Real Estate.

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