Tag Archives: Sotheby’s Auction House

Sotheby’s International Realty: Our Journey to Extraordinary

We at Sotheby’s International Realty are in continuous evolution to maintain our high standard of white glove service to our clientele all over the world. With society in constant motion not only are we on the pulse with what is current, we strive to stay ahead of the curve. This recently created video explores how much our world has changed and how our company thrives on meeting those challenges.

How Sotheby’s International Realty has grown

In 1976, the Sotheby’s auction house began Sotheby’s International Realty and, in 2004, entered a strategic alliance with Realogy.

In February of 2004, there were 15 company-owned offices. Today we have more than 12,000 real estate agents working out of nearly 650 office in 45 countries and territories.

In 2005, our company completed 19,000 transactions totaling $19 billion in sales. In 2009, we had grown to nearly 34,000 transactions totaling $22 billion. Today, Sotheby’s International Realty handles over 59,000 transactions representing $41 billion.

Sotheby’s International Realty: continuously expanding our reach

When a listing is featured as a cover property on sothebysrealty.com it gets 30% more views. We have also developed lifestyle micro sites for buyers looking for property falling under one of the following lifestyles: Waterfront, Golf, Vineyards & Wineries, Skiing, and Farm & Ranch. There are 60 billion dollars in property value on sothebysrealty.com representing 30,000 listings with 38% of them outside the United States.

Of the 2.1 billion internet users, 72% don’t search in English. On sothebysrealty.com, users can search in over 16 diverse languages.

China will soon become the largest English speaking country in the world. Sotheby’s International Realty already has a network hub in Hong Kong and we continue to expand our presence within Asia.

On the pulse of where and how our clientele search for property

13.9 million mobile subscribers access real estate information via mobile and this year more internet searches will happen via mobile versus a computer. Because of this shift toward mobile search, we created a cascading platform of 60 interconnected mobile-friendly websites and developed GPS-enabled apps for smartphones.

1 in every 8 people on earth are on Facebook. 3 years ago twitter didn’t exist now there are 175 million tweets per day. 200 billion videos are watched around the world per month. We maintain a strong and  active presence on FacebookTwitter, YouTube and other social networks on both a corporate and local level.

What is the end result of our marketing efforts? 506 million media impressions delivered. Leveraging the world’s most influential partners including BBC, Google, The Wall Street Journal, The New York Times, Financial Times, Luxury Properties,  International Herald Tribune, Bloomberg Markets, Country Life, The Robb Report, Sotheby’s At Auction, etc.

Contact the Realtors of Matthew and Alisa Group Real Estate to see discuss how Sotheby’s International Realty can benefit you.

Subscribe to our real estate blog via RSS or email

Posted in Real Estate Network, Real Estate Technology, Real Estate Transactions, Real Estate Websites, Search Property, Sotheby's International Realty | Tagged , , , , , , , | Leave a comment

Sotheby’s International Realty Expands Asian Real Estate Network

Sotheby’s International Realty currently has an office in 13 of the 20 top real estate markets worldwide. In the company’s latest move to remain the preeminent luxury real estate network worldwide, Sotheby’s International Realty announced plans to expand the company’s network of real estate affiliates in the Asian market.

Michael R. Good, chief executive officer of Sotheby’s International Realty Affiliates LLC says the real estate market in Asia is the company’s number one focus for growth in 2012: “The economic growth and the emerging leadership of Asia in the world economy mean significant opportunities for referral business throughout the world for our network. Our first priority will be to identify potential affiliates in China, India, Australia, Singapore, South Korea and other key locations in the Pacific Rim.”

Sotheby's International RealtyAmong current brand affiliates in Asia are Hong Kong Sotheby’s International Realty, Vietnam Sotheby’s International Realty, Hunter Sotheby’s International Realty in Thailand, Japan Sotheby’s International Realty, New Zealand Sotheby’s International Realty, and Taiwan Sotheby’s International Realty.

The Sotheby’s International Realty brand has a current network of over 12,000 agents, in over 580 offices, in over 42 countries and territories worldwide. New affiliations will only be granted to brokerages and individuals meeting the same strict qualifications current affiliates met when they first joined the Sotheby’s International Realty brand.

An expanded management team in the region will create a hub in Hong Kong to support growth in the region and service the needs of the growing network. The Hong Kong hub will also allow the regional affiliates to leverage an already close working relationship with the Sotheby’s Auction House in Hong Kong.

For more information on the expanded Asian real estate network of Sotheby’s International Realty, see the press release from Market Watch.

For information on how this expansion benefits both Asian investors looking to invest in United States property and American investors interested in investment property in Asia, contact our Realtors.

Subscribe to our real estate newsletters

Posted in Real Estate Network, Sotheby's International Realty | Tagged , , , , , , , | 2 Comments