We at Sotheby’s International Realty are in continuous evolution to maintain our high standard of white glove service to our clientele all over the world. With society in constant motion not only are we on the pulse with what is current, we strive to stay ahead of the curve. This recently created video explores how much our world has changed and how our company thrives on meeting those challenges.
How Sotheby’s International Realty has grown
In 1976, the Sotheby’s auction house began Sotheby’s International Realty and, in 2004, entered a strategic alliance with Realogy.
In February of 2004, there were 15 company-owned offices. Today we have more than 12,000 real estate agents working out of nearly 650 office in 45 countries and territories.
In 2005, our company completed 19,000 transactions totaling $19 billion in sales. In 2009, we had grown to nearly 34,000 transactions totaling $22 billion. Today, Sotheby’s International Realty handles over 59,000 transactions representing $41 billion.
Sotheby’s International Realty: continuously expanding our reach
When a listing is featured as a cover property on sothebysrealty.com it gets 30% more views. We have also developed lifestyle micro sites for buyers looking for property falling under one of the following lifestyles: Waterfront, Golf, Vineyards & Wineries, Skiing, and Farm & Ranch. There are 60 billion dollars in property value on sothebysrealty.com representing 30,000 listings with 38% of them outside the United States.
Of the 2.1 billion internet users, 72% don’t search in English. On sothebysrealty.com, users can search in over 16 diverse languages.
China will soon become the largest English speaking country in the world. Sotheby’s International Realty already has a network hub in Hong Kong and we continue to expand our presence within Asia.
On the pulse of where and how our clientele search for property
13.9 million mobile subscribers access real estate information via mobile and this year more internet searches will happen via mobile versus a computer. Because of this shift toward mobile search, we created a cascading platform of 60 interconnected mobile-friendly websites and developed GPS-enabled apps for smartphones.
1 in every 8 people on earth are on Facebook. 3 years ago twitter didn’t exist now there are 175 million tweets per day. 200 billion videos are watched around the world per month. We maintain a strong and active presence on Facebook, Twitter, YouTube and other social networks on both a corporate and local level.
What is the end result of our marketing efforts? 506 million media impressions delivered. Leveraging the world’s most influential partners including BBC, Google, The Wall Street Journal, The New York Times, Financial Times, Luxury Properties, International Herald Tribune, Bloomberg Markets, Country Life, The Robb Report, Sotheby’s At Auction, etc.