We at Sotheby’s International Realty are in continuous evolution to maintain our high standard of white glove service to our clientele all over the world. With society in constant motion not only are we on the pulse with what is current, we strive to stay ahead of the curve. This recently created video explores how much our world has changed and how our company thrives on meeting those challenges.
How Sotheby’s International Realty has grown
In 1976, the Sotheby’s auction house began Sotheby’s International Realty and, in 2004, entered a strategic alliance with Realogy.
In February of 2004, there were 15 company-owned offices. Today we have more than 12,000 real estate agents working out of nearly 650 office in 45 countries and territories.
In 2005, our company completed 19,000 transactions totaling $19 billion in sales. In 2009, we had grown to nearly 34,000 transactions totaling $22 billion. Today, Sotheby’s International Realty handles over 59,000 transactions representing $41 billion.
Sotheby’s International Realty: continuously expanding our reach
When a listing is featured as a cover property on sothebysrealty.com it gets 30% more views. We have also developed lifestyle micro sites for buyers looking for property falling under one of the following lifestyles: Waterfront, Golf, Vineyards & Wineries, Skiing, and Farm & Ranch. There are 60 billion dollars in property value on sothebysrealty.com representing 30,000 listings with 38% of them outside the United States.
Of the 2.1 billion internet users, 72% don’t search in English. On sothebysrealty.com, users can search in over 16 diverse languages.
China will soon become the largest English speaking country in the world. Sotheby’s International Realty already has a network hub in Hong Kong and we continue to expand our presence within Asia.
On the pulse of where and how our clientele search for property
13.9 million mobile subscribers access real estate information via mobile and this year more internet searches will happen via mobile versus a computer. Because of this shift toward mobile search, we created a cascading platform of 60 interconnected mobile-friendly websites and developed GPS-enabled apps for smartphones.
1 in every 8 people on earth are on Facebook. 3 years ago twitter didn’t exist now there are 175 million tweets per day. 200 billion videos are watched around the world per month. We maintain a strong and active presence on Facebook, Twitter, YouTube and other social networks on both a corporate and local level.
What is the end result of our marketing efforts? 506 million media impressions delivered. Leveraging the world’s most influential partners including BBC, Google, The Wall Street Journal, The New York Times, Financial Times, Luxury Properties, International Herald Tribune, Bloomberg Markets, Country Life, The Robb Report, Sotheby’s At Auction, etc.
We designed our website to give you the tools you need to achieve your real estate goals. We believe the combination of the best technology and attentive and knowledgeable Realtors will give you the advantage in a competitive real estate market.
As you know, our website features every listing offered on the MLS, including those for sale by owner. Our website updates with the MLS each hour, so you know are getting the most accurate information available. On every one of the listings you have access to on our site, you can take advantage of the following:
Contact a Realtor with questions on the listing or to schedule a showing. No need to pick up the phone or even switch over to your email client since your request can be done directly from the listing.
Save the listing to a list of favorites, so you can easily access it later. You can use this to keep track of listings or to have easy access to listings you want to compare.
Save notes to the listing for you to reference later. By keeping your notes on our website, your notes will all be in one place and available for you whenever you want them.
Calculate mortgage payments with the integrated mortgage calculator. The mortgage calculator is adjustable, so you can change the down payment, interest rate, and loan term.
Get the opinion of friends and family with the ability to email the listing to anyone you want or share the listing to your social networks: Facebook, Twitter, Google+, LinkedIn, and Pinterest share buttons are all available on the page.
If you find some value in the Zillow Zestimate®, you can access this figure for each listing as well as many market and area demographics area compiled by Zillow. Although, if you rely on the Zillow Zestimate®, we should talk so I can explain how my knowledge will give you a better understanding of the real estate market than a number spit out by an algorithm.
We believe these tools will help make the most of your online search for property, but we also think your Realtor is another tool to be utilized in any real estate transaction. We are here to help and offer the guidance and advise you will not get from a website.
Are you new to the area or looking for the neighborhood that best suits your lifestyle?
We are available to discuss and share our insights on the city and its neighborhoods. Trust us, we could talk about Boston and its neighborhoods for hours. But if you’d prefer to do some research on your own before you get us talking, our website is a great source.
We have integrated the website with resources such as Walk Score, education.com, Yelp, and Google Maps to help educate those in the midst of an international relocation and those looking for a new neighborhood to call home.
The Walk Score feature will provide one score for the walkability of a location and another score for its access to public transportation.
The Yelp integration allows you to locate nearby services including dry cleaners, coffee shops, grocery stores, health providers, athletic facilities and gyms, restaurants, and much more.
Our education.com feature will show area schools on a map, provide contact information, offer a brief description as well as a link to more thorough information and reviews on the education.com website.
By featuring Google Maps on our website, we are able to provide access directly to Google Street View without the need to leave the property listing.
The Zillow integration offers a variety of charts and data providing insight on the real estate market and area demographics.
We think these tools will give you the ability to find the area right for you and your lifestyle. Of course, I am always available to discuss in more detail or if you have any questions.
Do you feel like you are a few steps behind the real estate market? Is every house you inquire on already under agreement?
This is one problem with the large national real estate websites like Zillow and Trulia. These sites were not built with the intention to provide information, so they are not concerned with whether listings are current or accurate. Their intent is to sell leads to real estate agents and, to this end, the sites will withhold certain information to encourage you to contact one of their paying agents.
Our website is updated with the MLS each hour, so you know the information is current. Another benefit we can offer with our website is the ability to save your searches and have the system send you daily email summaries of any properties matching your criteria. The triggers prompting a listing to be added to your daily email alert include a new addition to the market, a price reduction, and status changes, which is helpful when a property goes back on the market after a buyer falls through. Watch the video above to see how easy it is to set up daily email alerts for MLS online casino listings.
You should also be aware every property does not make it to the internet. Some sellers do not want their property online at all, so the property is shopped around within the real estate community. Other properties are shared among agents before going public, so once it does hit the market buyers are already lined up. If you would like to set up a consult, our Realtors would be able to get a good idea of what you are looking for and alert you of any pocket listing matching your search criteria.
And as the next step in the development of Matthew and Alisa Group Real Estate, we are proud to introduce magrealestate.com.
We invested in this real estate website because it is the most advanced real estate technology available for us to offer to our clients. The user friendly interface works together with a powerful search tool accessing all available property for sale and for rent in the Metro Boston area. These dynamic features make our website a one stop real estate searching tool that can be accessed on any computer or mobile device.